QSR CASE STUDIES TO BE SHOWCASED
AT RADIO SHOW SESSION
–Radio Order-Up: Driving Meal Occasions for Restaurants to Serve Up Case Study Successes–
WASHINGTON, DC — The 2010 Radio Show will feature a panel of restaurant executives in a session that evaluates the varied approaches and successes of casual dining and quick service restaurant (QSR) advertisers. During the session, panelists will detail various marketing approaches used to continuously increase comp sales and traffic to their operations. The session, held as part of this week’s Radio Show in Washington, DC, will be moderated by Andrew Hampp, Los Angeles Bureau Chief for Advertising Age. The session will begin at 10:30 a.m. Friday in the conference theater of the Grand Hyatt Washington.
Shannon Pedersen Tuner, senior marketing manager, media, for Subway’s Franchisee Advertising Fund, is set to discuss strategic insights from the recently launched Subway Fresh Artists – a campaign geared to reach morning drive listeners to submit and compete in delivering “wake up” songs – and align with Subway’s “Build Your Better Breakfast” campaign.
James Beal, president and chief operating officer for Ledo Pizza will speak of his successes based on his vast experience in working directly with franchisees in marketing and store openings.
Don Fox, chief executive for Firehouse Sub’s will also be in attendance to share how they experienced a 10 percent sales jump in markets where the chain broadcast radio ads.
“These proof positive case studies represent great use of Radio with accountable metrics in a great turn around year for Radio. We are privileged to welcome these marketers and operators to the Radio Show on Friday,” stated Jeff Haley, president and CEO of the Radio Advertising Bureau.
About the Radio Show
The 2010 Radio Show, produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), is taking place this week in Washington, DC. This year’s show brings radio broadcasters and industry colleagues together to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies to help radio flourish in the digital age. To learn more about the 2010 Radio Show, visit www.RadioShowWeb.com.
For media inquiries or to register as press for the Radio Show, contact the the onsite newsroom staff at 202-239-4069.
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.