OPENING SESSION JUMP-STARTS WORLD’S LARGEST ENTERTAINMENT MEDIA AND TECHNOLOGY CONFERENCE

– NAB Show Attendees to be Greeted by NAB President and CEO Gordon Smith, Sony Executive Hiroshi Yoshioka, Michael J. Fox, and Astronauts Aboard the International Space Station –

LAS VEGAS — The 2010 NAB Show, the world’s largest annual conference and expo for professionals who create, manage and distribute entertainment across all platforms, moves into high-gear today with a Monday morning opening session that contains a mix of thought-provoking and entertaining speakers. More than 85,000 audio, video and film content professionals from 156 countries are expected to attend the event, which runs through Thursday, April 15 in Las Vegas.

Sony Corporation’s President Hiroshi Yoshioka, actor and activist Michael J. Fox, and NAB President and CEO Gordon H. Smith will address opening session attendees, who will also receive a special welcoming message from the crew aboard the International Space Station.

NASA astronaut Timothy J. Creamer and crewmate Soichi Noguchi, members of the Expedition 23 crew, will welcome attendees to the NAB Show from the International Space Station, currently located approximately 220 miles above Earth. As previously announced, the NAB Show Content Theater will feature a Tuesday session exploring how IMAX collaborated with NASA to produce “Hubble 3D.”

Giving his first state of the industry address since being named president and CEO of NAB in October, Smith will discuss the legislative and regulatory challenges and opportunities broadcasters face in the digital age and NAB’s advocacy efforts on behalf of radio and television broadcasters.

Sony Corporation Executive Deputy President and President of the Consumer Products & Devices Group Hiroshi Yoshioka will deliver the NAB Show opening keynote, focusing on the global and U.S. consumer demand for 3D technology as well as Sony’s vision for the future of 3D. Yoshioka will also share a 3D presentation to include footage recently shot at the Masters Golf Tournament.

Michael J. Fox, the Emmy Award-winning actor and advocate for Parkinson’s disease research, will be honored with the NAB Distinguished Service Award. That honor recognizes individuals who have made significant and lasting contributions to the broadcasting industry.

The NAB Show will feature more than 1500 exhibitors displaying the latest in media technology and more than 500 conference and training sessions. Other highlights of the NAB Show this week include the presentation of the NAB Television Chairman’s Award to “Big Bang Theory” actor Jim Parsons, Q&A sessions with “Mad Men” creator Matthew Weiner and comic book legend Stan Lee, a keynote speech from Federal Communications Commission Chairman Julius Genachowski, and several sessions devoted to the latest advances in 3D television and film, transmedia storytelling, social media, and augmented reality.

Video footage from various events at the 2010 NAB Show will be posted all week at www.nabshow.com. For the most recent updates, follow the NAB Show on Twitter @NABShow.

About the 2010 NAB Show
The NAB Show will take place 10-15 April, 2010 in Las Vegas (exhibits open 12 April). It is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

DREAMWORKS ANIMATION’S JEFFREY KATZENBERG TO DISCUSS 3D LANDSCAPE AT NAB SHOW ON APRIL 14, 2010

WHO: 
 Jeffrey Katzenberg, CEO, DreamWorks Animation  
 
WHEN:    
 Wednesday, April 14, 2010, 2PM PDT  
   
WHAT:
 The 3D Landscape Today: In Conversation with Jeffrey Katzenberg
Film industry leader, 3D pioneer and CEO of DreamWorks Animation, Jeffrey Katzenberg, is scheduled to take the stage at the 2010 NAB Show in Las Vegas for a candid conversation about what he sees as the state of the 3D landscape today.

WHERE:
 2010 NAB Show
Las Vegas Convention Center, North Hall, Room N-109

About the 2010 NAB Show
The NAB Show takes place April 10-15, 2010 in Las Vegas (exhibits open 12 April). It is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

ADOBE, CNN AND ESPN EXECS
TO DISCUSS EVOLVING MEDIA LANDSCAPE AT NAB SHOW

WASHINGTON — Leading executives from Adobe, CNN and ESPN will discuss broadcasting’s new realities, specifically how technology is shaping content creation, delivery and monetization. The Super Session will be held Monday, April 12 at the NAB Show in Las Vegas.

Adobe senior vice president John Loiacono will lead the session along with Michael Koetter, CNN vice president of News Technology Planning and Development and Damon Phillips, vice president of ESPN3.com, who will discuss how changing business practices and production pipelines are necessary to stay profitable in today’s evolving media landscape.

“Broadcast and media companies worldwide are being challenged to build profitable businesses around their digital content,” said Loiacono. “By coupling sophisticated online business analytics with stunning creative workflow tools, Adobe is empowering content owners to create, deliver and optimize beautiful, high-impact digital experiences across media and devices.”

In the session, Koetter will share how CNN is using file-based media for next-generation news production; how the network is connecting workflows across the field, bureaus, and production centers; and how CNN is aligning on-air content with digital platforms. Koetter oversees strategic planning and technology development for CNN’s newsgathering, production, graphics and digital library systems.

Phillips will present how ESPN3.com is capitalizing on its online presence, and how ESPN3.com is using technology to reach the widest possible audience on multiple broadcast platforms. Phillips is charged with general management and strategic oversight of ESPN’s online television network overseeing product development, operations, programming and production. He also works closely with Disney and ESPN Media Networks and ESPN Consumer Marketing and Sales to provide value to distribution partners and advertisers.

“The new reality of the broadcasting business is about the art of creating great content, as well as the science of building an active audience across multiple platforms and increasing the lifetime value of your content,” said Loiacono. “This session aims to explore some of the tough issues facing media companies today and initiate a dialogue about how the industry is using technology to move forward in this changing environment.”

As senior vice president and general manager of Adobe’s Creative Solutions Business Unit, Loiacono leads the development of Adobe’s creative and rich media solutions (including Adobe Creative Suite) which empower creative professionals, enterprises and consumers to continually innovate and advance how the world engages with ideas and information.

About the 2010 NAB Show
The NAB Show will take place 10-15 April, 2010 in Las Vegas (exhibits open 12 April). It is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

News media registration is now available online. Click here to register as press for the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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