Currently, more than 200 HD Radio stations offer two to three additional channels above and beyond their main digital station. Stations are using their HD2/HD3 multicast channels to create new music, news, talk, religious and sports formats to showcase young artists and local bands, offer non-English language programming, and so much more.
“With HD Radio Technology, consumers simply have more choices available to them; the HD2 and HD3 channels enabled by the technology are giving way to a variety of new, innovative niche programming not available on analog,” IBIQUITY Pres./CEO BOB STRUBLE said. “By offering such content as the Mormon Channel, The Sound of the Strip, and all day coverage of the Pittsburgh Penguins, broadcasters are transforming these blank canvases to better serve the local tastes of individual markets. The ongoing success of multicasting is in broadcaster’s hands. Go wild!”
For details on the HD side channel offerings, click here.