QSR CASE STUDIES TO BE SHOWCASED
AT RADIO SHOW SESSION

–Radio Order-Up: Driving Meal Occasions for Restaurants to Serve Up Case Study Successes–

WASHINGTON, DC — The 2010 Radio Show will feature a panel of restaurant executives in a session that evaluates the varied approaches and successes of casual dining and quick service restaurant (QSR) advertisers. During the session, panelists will detail various marketing approaches used to continuously increase comp sales and traffic to their operations. The session, held as part of this week’s Radio Show in Washington, DC, will be moderated by Andrew Hampp, Los Angeles Bureau Chief for Advertising Age. The session will begin at 10:30 a.m. Friday in the conference theater of the Grand Hyatt Washington.

Shannon Pedersen Tuner, senior marketing manager, media, for Subway’s Franchisee Advertising Fund, is set to discuss strategic insights from the recently launched Subway Fresh Artists – a campaign geared to reach morning drive listeners to submit and compete in delivering “wake up” songs – and align with Subway’s “Build Your Better Breakfast” campaign.

James Beal, president and chief operating officer for Ledo Pizza will speak of his successes based on his vast experience in working directly with franchisees in marketing and store openings.

Don Fox, chief executive for Firehouse Sub’s will also be in attendance to share how they experienced a 10 percent sales jump in markets where the chain broadcast radio ads.

“These proof positive case studies represent great use of Radio with accountable metrics in a great turn around year for Radio. We are privileged to welcome these marketers and operators to the Radio Show on Friday,” stated Jeff Haley, president and CEO of the Radio Advertising Bureau.

About the Radio Show
The 2010 Radio Show, produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), is taking place this week in Washington, DC. This year’s show brings radio broadcasters and industry colleagues together to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies to help radio flourish in the digital age. To learn more about the 2010 Radio Show, visit www.RadioShowWeb.com.

For media inquiries or to register as press for the Radio Show, contact the the onsite newsroom staff at 202-239-4069.

About RAB
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

RADIO LEADERS: CONSUMERS
DESERVE RADIO-CAPABLE CELL PHONES

WASHINGTON — Representatives from the National Association of Broadcasters wrote House and Senate leaders for both the Judiciary and the Commerce committees today to correct and clarify the record regarding “the important consumer benefit” that could be derived from “unlocking the mobile phone market and granting consumer access to radio’s free and unique offerings.” The letters were signed by NAB Joint Board Chair Steve Newberry, president and CEO of Kentucky-based Commonwealth Broadcasting; and NAB Radio Board Chair Caroline Beasley, executive vice president and CFO of Florida-based Beasley Broadcast Group.

Newberry and Beasley noted the strong weekly listenership — 239 million Americans age 12 and older — for free and local radio and highlighted the “crucial lifeline” provided by local radio stations during times of emergency and crises.

“Americans ought not be denied access to such a pivotal lifeline service,” they wrote.

The letter referenced a recent poll conducted by Harris Interactive, which showed that a sizable majority of American cell phone users would like the ability to listen to their favorite local radio stations through a built-in radio receiver on their mobile phone. Newberry and Beasley also noted the global demand for radio-capable cell phones, pointing out that a recent study predicted market penetration for radio-capable devices will reach 45 percent within the next year.

“Despite such global demand, much of the U.S. cell phone market remains founded upon exclusive contracts between consumer electronics manufacturers and mobile phone carriers, and consumers are being denied access to radio’s free services on many mobile phone devices for competitive reasons,” today’s letter explained. “Cell phone providers apparently would rather reap the revenue of data-intensive, fee-based streaming apps than offer consumers a free and local alternative.”

“In the end, this is an issue of consumer access,” wrote Newberry and Beasley. “Americans deserve better choices than what is being offered by gatekeeper mobile service providers. The demonstrated demand for radio-capable cell phones, coupled with local radio’s role as a lifeline service during times of crisis, are considerations we hope you will take into account as this debate continues.”

Today’s letters are available online in PDF format. (Judiciary Committees | Commerce Committees)

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

NAB STATEMENT ON CTIA’S
ANTI-RADIO LETTER TO LAWMAKERS

WASHINGTON — The National Association of Broadcasters issued a statement today in response to a letter sent by several wireless industry representatives to the Chairmen and Ranking Members of the House and Senate Judiciary Committees. The groups expressed their opposition to the adoption of a radio receiver in cell phones.

Commenting on the letter, NAB Executive Vice President of Communications Dennis Wharton issued the following statement:

“Countries around the globe have added radio-enabled cell phones that are increasingly popular with consumers. The reality is that 239 million Americans tune in to free and local radio every week, and seven million new radio listeners were added just last year.

“Day in and day out, local radio stations serve as a reliable lifeline in times of crisis and weather emergencies. In an increasingly mobile society, it would be unfortunate if telco gatekeepers blocked access to public safety information offered by free and local radio.”

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.